Case Study

Scaling DTC Beauty Brand: 40% AOV Boost with Checkout Champ

A growing direct-to-consumer (DTC) beauty brand in Europe was losing sales every day because of a buggy, broken Shopify checkout. Payments kept failing, upsell pages were completely broken, and a poor mobile experience were costing them conversions every day. They needed a fully optimized, high-converting sales funnel built from scratch. To make it happen, they partnered with Artesian Software Technologies.

We replaced their broken Shopify checkout with a fully integrated Checkout Champ funnel, rebuilt the upsell and downsell flows from the ground up, and redesigned the entire UI using their own brand identity. The result is a fast, mobile-optimized checkout experience with a structured funnel that drives higher conversions and a significantly better average order value (AOV).

Funnel Platform

Checkout Champ

eCommerce

Shopify

UI & Mobile

Custom Brand UI + Mobile Optimization

Funnel Architecture

Upsell / Downsell Funnel

The Challenge

  • Shopify Payment Gateway Errors: The existing Shopify checkout had live payment errors with gateways misfiring, transactions failing, and customers dropping off at the final step.

  • Checkout Form Validation Bugs: The typing boxes for customer details were confusing and showed the wrong error messages, stopping people from completing their orders.

  • Broken Upsell Funnel Flows: Post-purchase upsell and downsell pages were misconfigured, showing the wrong items and prices instead of a smooth buying journey.

  • Poor Mobile Commerce UI: The old design looked fine on a computer but completely broke on phones, which is where 70% of their customers were shopping.

  • Lacking Sales Funnel Architecture: There was no structured sales funnel, just a default checkout with no AOV strategy, no order bumps, and no post-purchase flow to increase revenue.

Our Solution

  • Checkout Champ Integration & Migration: We completely replaced the standard Shopify checkout with a powerful, bug-free Checkout Champ system.

  • Payment Gateway & Checkout Bug Fixes: Deep-dived into the codebase, fixed all payment method conflicts, resolved input validation issues, and corrected product configuration logic end-to-end.

  • Upsell & Downsell Flow Architecture: Built structured post-purchase upsell and downsell pages that sequence the right products at the right prices to easily increase sales.

  • Branded E-commerce Web Design: We crafted a clean, fast-loading layout that looks exactly like the client's unique brand identity.

  • Mobile-First Checkout Experience: Fixed every responsiveness issue from the competitor reference design and delivered a mobile-first checkout that performs on any device or screen size.

Business Impact

  • 100% Bug-Free Checkout: All payment gateway issues eliminated and customers now complete purchases without errors, friction, or failed transactions.

  • Improved Conversion Rate: With a clean, optimized checkout flow, fewer customers abandon at the final step, directly improving the site-wide conversion rate.

  • 30% to 40% Increase in Average Order Value (AOV): The newly fixed extra offer pages successfully get customers to spend more per order, capturing revenue that was previously lost.

  • Better Mobile Experience Than Competitors: The new design loads faster and works perfectly on phones, providing a massive upgrade for the 70%+ mobile users.

  • Scalable Funnel Architecture: The Checkout Champ structure is built to scale, in which new products, seasonal offers, and A/B tests can be added without rebuilding from scratch.

Client Testimonial

Before, our checkout was a complete mess. Payments were failing, upsells weren’t working, and the mobile experience was embarrassing. The team fixed everything and built a funnel that actually converts. We saw a noticeable bump in our AOV within just the first few weeks! — Founder & eCommerce Director (Premium DTC Beauty Brand)

Project Screenshots

Our Successfully Completed Projects

Here are our most successful projects completed by our dedicated offshore Indian programmers.

Transform Your Ideas into Reality

Your creativity inspires endless possibilities for what we can build together!
Talk to our experts
Scroll to Top