Case Study

Custom Checkout Champ Membership Portal

A premium men’s health and performance brand running a subscription-based membership model through Checkout Champ. With 2,800+ active members saving an average of $6,089 per year, their portal was their most important customer-facing touchpoint but the default Checkout Champ membership portal looked basic, felt generic, and did nothing to reflect the elite, high-performance brand they had built. They needed a fully custom portal that matched their brand and made managing memberships effortless. To build it, they partnered with Artesian Software Technologies.

We transformed the default Checkout Champ member portal into a sleek, dark-themed, brand-aligned dashboard displaying active subscription details, billing information, order history, and shipment tracking in one clean view. Subscription management actions like pause, skip, edit payment, and cancel were redesigned for clarity and ease of use, reducing confusion and cutting unnecessary support load.

Portal Platform

Checkout Champ

UI/UX

Custom Brand UI/UX

Architecture

Subscription Flow Architecture

The Challenge

  • Unbranded Subscription Portal UI: The default Checkout Champ portal had a plain, unstyled look that felt completely disconnected from the client's premium, high-performance brand identity.

  • Poor Customer Dashboard UX: Subscription details, billing dates, and membership status were hard to find, giving members no clear, at-a-glance view of their account.

  • Confusing Subscription Management Actions: Cancel, pause, and restart actions were buried and unclear, leading to member frustration, support tickets, and avoidable churn.

  • Missing Order Tracking Integration: Members had no way to view past orders or track deliveries inside the portal, forcing them to reach out to support for basic order information.

  • Disconnected eCommerce Brand Experience: The portal felt like a third-party tool rather than a native part of the brand's ecosystem, breaking trust and reducing the perceived value of the membership.

Our Solution

  • Custom Dark-Theme Portal UI: Designed and implemented a fully custom dark-theme interface using the brand's color palette, typography, and visual style to create a portal that feels premium and on-brand from the first login.

  • Optimized Subscription Dashboard: Built a clean dashboard showing active subscription status, monthly cost ($49.99), next billing date, member since date, and total saved all in one clear, scannable view.

  • Clarified Self-Service Billing Workflows: Rebuilt the cancel, pause, skip, and edit payment flows with clear labels, logical button placement, and step-by-step confirmation to make self-service completely friction-free.

  • Integrated Order History & Tracking: Added a full order history table with order numbers, items, amounts, and buy-again shortcuts, plus a dedicated shipment tracking section showing delivery status per order.

  • One-Click Dashboard Navigation: Designed three prominent dashboard quick-links of Access Programs, Book Consultation, Member Shop, so members reach every key portal section in one click from login.

Business Impact

  • 100% On-Brand Portal UI: Every screen now reflects a premium identity. The portal feels like a natural extension of the brand, not a default third-party dashboard.

  • ~50% Reduction in Support Tickets: Clear self-service flows for pause, skip, and cancel mean members manage their own subscriptions without needing to email or message support.

  • Instant Visibility for 2,800+ Active Members: Members can instantly see what they are paying, when they will be billed, and how much they've saved the second they log in.

  • Full Order & Shipment Transparency: Members can look up their past purchases and track their current deliveries right inside the portal without having to ask support where their stuff is.

  • Higher Satisfaction & Perceived Membership Value: A professional, easy-to-use dashboard makes members feel valued, which keeps them subscribed longer and prevents frustrating cancellations.

Client Testimonial

Our default portal was completely off-brand, and members kept flooding support for simple, self-serve tasks. The redesign fixed both problems instantly! It looks elite, it’s incredibly easy to use, and our support tickets dropped noticeably right after launch. — Operations Director (Elite Men’s Health & Performance Brand)

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