If you sell your products online all over the world, you need more than just a great product. You need to use localized pricing. Why? Because a customer is much more likely to buy if the price they see feels right and local to them. Getting your pricing right for different countries is a must for growing your business globally and boosting your eCommerce conversion rate.
CheckoutChamp has launched a great new feature called “Price by Currency” or “Regional Pricing”. This new tool lets you set a specific, final price for your products based on the customer’s country. This is better than simple tools that just show dynamic currency conversion. Instead, you get to set fixed, localized prices that you control, which helps you plan your profit margins better.
With this update, you can set your prices smartly, just like big stores on platforms such as Shopify. Showing customers a clear, fixed, localized price in their money is the best way to increase your Average Order Value (AOV) and stop them from cart abandonment. It’s time to make your business a true player in the global e-commerce market!
What Is “Price by Currency” in CheckoutChamp?
The “Price by Currency” feature, also known as Regional Pricing or Localized Pricing, is a powerful eCommerce tool that gives you total control over how much your products cost in different countries.
It lets you define a unique, fixed, and final product price for each supported currency or geographical region, moving far beyond standard real-time conversion. This is not just currency conversion; it’s a strategic pricing tool.
For example, for your flagship product (let’s call it “The Global Widget”):
- United States (USD): You can set a price of $50.00. This reflects the high purchasing power and typical price expectations of the US market.
- Germany & Eurozone (EUR): The same product can be listed at €60.00. This higher Euro price strategically accounts for local VAT/GST taxes, higher shipping costs, and a strong local economy, ensuring your profit margins are protected.
- Switzerland (CHF): You might set a highly specific price of CHF 55.00. This ensures the price is perceived as fair in a market known for its strong currency, preventing customers from seeking out a lower price from a different seller.
- Australia (AUD): Set the price at $75.00 AUD. This accounts for the typically higher cost of imported goods and aligns with the expected price point customers see in other local eCommerce stores.
This flexibility ensures your international pricing strategy remains competitive and directly aligns with regional market expectations and purchasing power. This is the ultimate tool for a superior global selling experience and for maximizing your profit margins on every international sale.
Key Benefits of Using “Price by Currency”
For global e-commerce success in 2025, the strategic pivot from simple currency conversion to fixed regional pricing is essential. This CheckoutChamp feature directly solves the most significant global issues: reducing high international cart abandonment and protecting your profit margins from unstable exchange rates. By offering absolute price transparency and local price relevance, it is the key tool to instantly boost Conversion Rates and Average Order Value (AOV), making your brand a trusted, local presence worldwide.
1. Localized Shopping Experience
Customers abandon carts when they see foreign currency due to fear of hidden fees and unfavorable rates. By setting a fixed local price (e.g., €59.00), you eliminate the trust barrier. The price is clear from start to finish, providing a seamless, localized shopping experience that drives customer retention.
2. Increased Conversion Rates
Live conversions create awkward prices (e.g., €47.12). This feature allows you to use powerful psychological pricing by rounding to attractive figures (e.g., €49.99). This optimization provides a measurable CRO boost and is proven to increase purchase completions by reducing friction at checkout.
3. Simplified Global Pricing Management
Ditch complex, slow, and expensive third-party apps. CheckoutChamp provides a native, built-in solution to centralize all global prices and rules from a single dashboard. This streamlined approach keeps your checkout PCI compliant, fast, and significantly reduces IT and management overhead.
4. Better Control Over Profit Margins
Selling on live exchange rates exposes your margins to daily currency fluctuations and risks loss. Adopting a geographical pricing strategy allows you to lock in a stable, desired margin. You can proactively factor in all costs (shipping, taxes, tariffs), ensuring predictable revenue and successful global scaling.
How to Use “Price by Currency” in CheckoutChamp
1. Login to your CheckoutChamp CRM.
2. Navigate to your Product Settings.
3. Click on the “Prices By Currency” tab.
4. Add your desired currencies (USD, EUR, GBP, CHF, etc.) and set product prices for each.
5. Save changes and you’re done!
Once configured, CheckoutChamp automatically displays the correct price to customers based on their region or currency settings.
Why This Matters for Global eCommerce
The global eCommerce market is highly competitive. Brands that localize their pricing often see higher engagement and conversion rates. With CheckoutChamp’s Price by Currency, you now have the tools to expand internationally without complex coding or external apps.
This feature is critical for achieving high domain authority and traffic by directly addressing modern consumer and search engine demands:
Cross-Border Selling & International SEO Authority
This feature is critical for eCommerce localization. Transparent, fixed pricing improves user experience, which is key for International SEO. It is also essential for implementing the Delivered Duty Paid (DDP) model, making it a competitive advantage that drives high-quality organic traffic and domain authority.
Protecting Revenue & Customer Lifetime Value (CLV)
Control over the final price eliminates unexpected fees, bank charges, and last-mile issues that lead to chargebacks. By improving the post-purchase experience, you significantly increase Customer Lifetime Value (CLV). This shift to a proactive scalable pricing architecture protects revenue and fuels high-growth global retail.
Conclusion
CheckoutChamp’s “Price by Currency” feature makes international selling easier, smarter, and more profitable. It is the cornerstone of a winning Global eCommerce Scaling Strategy.
By integrating this one powerful tool, you are not just simplifying your checkout; you are actively engaging in Conversion Rate Optimization (CRO), ensuring FX risk management, and building a transparent brand reputation. Whether you’re scaling globally or targeting specific markets, this update ensures your customers always get the most localized and seamless shopping experience possible. The result is a substantial lift in Average Order Value (AOV) and the establishment of a robust, high Domain Authority storefront.
Start using “Price by Currency” today and take your eCommerce Growth to the next level!
