Case Study

Partner Relationship Management (PRM) Software

Managing enterprise partner relationships requires smart, easy-to-use tools. A growing organization found their existing Dynamics 365 setup frustrating because it used the same generic forms for every type of meeting. Teams had to rely on manual math for payment plans, and they had no way of knowing which partners were actually likely to renew their contracts. Importing new partner data was also a slow, tedious process. To make their partner management easier and more effective, they partnered with Artesian Software Technologies.

We rebuilt their Partner Relationship Management (PRM) application from the ground up using Dynamics 365, Power Apps, and Power BI. By simplifying the interface, we created meeting-specific forms that only show the exact information the team needs. We also completely automated their payment calculations and added smart dashboards that predict which partners are most likely to renew. The result is a much faster, error-free system that helps the team focus on building great relationships rather than fighting with spreadsheets.

Platform

Dynamics 365

Scripting

JavaScript

Web API

Xrm WebAPI

Validation

Business Rules

Reporting

Power BI

Custom UI

Power Apps

Automation

Power Automate

The Challenge

  • Cluttered Meeting Forms: Using one generic form for every type of partner meeting made the screen confusing and forced users to hunt for relevant information.

  • Unpredictable Renewals: The team had no clear data to show how likely a partner was to renew, making it hard to prioritize relationship efforts.

  • Untracked Account Changes: When account details were updated during a meeting, there was no reliable history log to show exactly who changed what and when.

  • Manual Math Errors: Calculating payment plan amounts by hand was a slow process that frequently led to calculation mistakes on agreements.

  • Slow Data Imports: Bringing in large lists of new partners and events required hours of tedious, manual data entry.

Our Solution

  • Smart Meeting Forms: Used custom scripts in Dynamics 365 to instantly hide unnecessary tabs and show only the right fields based on the specific meeting type.

  • Predictive Power BI Dashboards: Connected a dedicated Power BI dashboard to the CRM to analyze data and display clear partner renewal probabilities.

  • Automated History Tracking: Set up background workflows that instantly log a timestamped record every time an account detail is updated.

  • Automated Payment Math: Built custom business rules that automatically calculate and double-check payment plan amounts as soon as the data is entered.

  • Fast Excel Imports: Designed a simple Excel template connected to Power Automate, allowing the team to upload hundreds of partner records in one click.

Business Impact

  • 40% Faster Partner Meetings: Tailored forms cut down screen clutter, reducing meeting preparation and data entry time by up to 40%.

  • Data-Driven Renewals: Smart dashboards help the team instantly spot at-risk partners, allowing them to focus their time on saving valuable relationships.

  • 100% Reliable Tracking: Automatic history logs ensure there is always a clear, trustworthy record of every single change made to a partner account.

  • Zero Payment Errors: Letting the system handle the math completely eliminated human error, ensuring every payment agreement is perfectly accurate.

  • 80% Faster Data Entry: The automated Excel upload process saves the team hours of manual typing, cutting bulk data entry time by over 80%.

The new system has made our work much easier. We can find things quickly, the payment calculations are automatic, and we don’t have to do so much manual work anymore. Overall, it has saved us a lot of time. — Partner Success Manager, B2B Tech Firm

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